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Perion’s SORT™ expertise completely achieved main manufacturers wants for an answer that protects person privateness, whereas outperforming conventional third-party cookies and contextual focusing on click-through charge (CTR) by 58%
NEW YORK, September 21, 2022–(BUSINESS WIRE)–Perion Network Ltd. (Nasdaq & TASE: PERI), a world promoting expertise firm whose synergistic options are delivered throughout the three major channels of digital promoting – search, social media and show / video / CTV promoting, right now introduced the outcomes of a digital promoting marketing campaign for Mercedes-Benz USA (MBUSA), a car automotive model chargeable for the distribution, advertising and customer support for all Mercedes-Benz merchandise in the US.
“We’re thrilled by the validation of SORT™ by a world icon like MBUSA. Mercedes is a part of big development of main advertisers who acknowledge that shopper more and more favor manufacturers that defend their privateness,” mentioned Doron Gerstel, CEO of Perion. “We are going to proceed and make investments to steer this development by offering privateness first focusing on expertise and superior efficiency outcomes.”
“As a digitally progressive model, Mercedes-Benz USA is at all times in search of distinctive artistic experiences and first-to-market applied sciences to take our campaigns to the following degree,” mentioned Ashley Epperson, Media Supervisor at Mercedes-Benz USA. “Using Undertone’s immersive Excessive Affect codecs together with Dwell CTV, coupled with their newest privacy-compliant focusing on answer, SORT™, we have been in a position to stand out throughout all screens, attain totally new audiences and see a 70% improve in model interactions.”
The targets of the marketing campaign included driving consciousness of MBUSA’s CPO automobiles and gross sales occasion; educating customers on the advantages of CPO automobiles; and producing curiosity in proudly owning CPO automobiles amongst current and new clients to ship intent and motion.
To evaluate the power of SORT™ to satisfy MBUSA’s excessive requirements of privateness and efficiency, it was A/B examined in opposition to each third-party cookies and contextual focusing on. In each instances, beginning in February 2022 and persevering with by July, SORT™ outperformed the opposite ways by 58% in click-through charges (CTR) – all which generated vital site visitors to the CPO landing page. The expertise delivered distinctive success with over two-times the supply in opposition to typical strategies whereas defending shopper privateness and offering whole anonymity by not monitoring or storing person knowledge.
As a proprietary AI answer, SORT™ analyzes real-time, cookieless knowledge indicators to determine customers with shared traits and classify them right into a “Sensible Group”. The info indicators present data on the person the second they land on a web page. Individuals who share attributes reply equally to commercials, permitting Undertone to foretell efficiency and optimize the marketing campaign.
About Perion Community Ltd.
Perion is a world promoting expertise firm whose synergistic options are delivered throughout the three major channels of digital promoting – advert search, social media and show / video / CTV promoting. These channels are introduced collectively by Perion’s clever Hub, which integrates the corporate’s enterprise belongings from either side of the open Internet, offering vital profit to its manufacturers and writer clients.
For extra data, go to Perion’s web site at www.Perion.com.
About Undertone
Undertone creates memorable advert experiences by thoughtfully orchestrating options throughout video, superior TV, wealthy media, and social, to drive unmatched model raise and viewers engagement on nearly each display, and each gadget. Their award-winning artistic staff makes use of the corporate’s 20 years of expertise, and billions of impressions price of knowledge to intelligently craft campaigns that may drive full-funnel KPIs whereas making significant connections with the 200MM+ distinctive customers they’ll attain each month. Undertone brings the artwork and science of promoting collectively to intelligently craft campaigns that uplift customers, manufacturers, and publishers alike. Go to undertone.com to study extra.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is chargeable for the distribution, advertising and customer support for all Mercedes-Benz merchandise in the US. MBUSA affords drivers probably the most various lineup within the luxurious section with mannequin strains starting from the entry GLA SUV, to the flagship S-Class and the all-electric EQS.
MBUSA can be chargeable for Mercedes-Benz Vans merchandise within the U.S. Extra data on MBUSA and its merchandise may be discovered at www.mbusa.com and www.mbvans.com.
Ahead Trying Statements
This press launch incorporates historic data and forward-looking statements inside the that means of The Personal Securities Litigation Reform Act of 1995 with respect to the enterprise, monetary situation and outcomes of operations of Perion. The phrases “will,” “consider,” “anticipate,” “intend,” “plan,” “ought to” and comparable expressions are meant to determine forward-looking statements, and our preliminary outcomes additionally represent ahead trying statements. Such statements replicate the present views, assumptions and expectations of Perion with respect to future occasions and are topic to dangers and uncertainties. Many elements might trigger the precise outcomes, efficiency or achievements of Perion to be materially completely different from any future outcomes, efficiency or achievements which may be expressed or implied by such forward-looking statements, or monetary data, together with, amongst others, the failure to understand the anticipated advantages of firms and companies we acquired and will purchase sooner or later, dangers entailed in integrating the businesses and companies we purchase, together with worker retention and buyer acceptance; the danger that such transactions will divert administration and different sources from the continuing operations of the enterprise or in any other case disrupt the conduct of these companies, potential litigation related to such transactions, and basic dangers related to the enterprise of Perion together with intense and frequent modifications within the markets through which the companies function and generally financial and enterprise situations, lack of key clients, unpredictable gross sales cycles, aggressive pressures, market acceptance of recent merchandise, incapacity to satisfy effectivity and value discount goals, modifications in enterprise technique and numerous different elements, whether or not referenced or not referenced on this press launch. Numerous different dangers and uncertainties could have an effect on Perion and its outcomes of operations, as described in reviews filed by Perion with the Securities and Change Fee occasionally, together with its annual report on Type 20-F for the yr ended December 31, 2021 filed with the SEC on March 16, 2022. Perion doesn’t assume any obligation to replace these forward-looking statements.
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Contacts
Dudi Musler
VP Investor Relations
+972 54 787 6785
dudim@perion.com
