Lengthy-time PR, advertising exec calls it a profession
Larry Rosenfeld, a fixture within the authorities market, is looking it a profession after an almost 50-year profession operating a pair of promoting and public relations corporations.
He’s retiring from his agency, Sage Communications, and turning over the CEO submit to his long-time collaborator and Sage co-founder David Gorodetski. Julie Murphy, one other long-time Sage worker and present associate, has been named president.
Rosenfeld isn’t utterly disappearing. He’s staying on as a advisor and adviser to Sage.
He and Gorodetski based Sage 17 years in the past after three many years at Stackig Promoting & Public Relation. Over time, he most likely labored for or competed towards nearly everybody. A few of the largest corporations out there have been his purchasers.
Full disclosure: I met Rosenfeld quickly after I joined Washington Expertise in 1996. We’ve recognized one another for a few years. For a number of years I reported to his spouse Jennifer, who ran gross sales and managed operations for WT and our sibling publications.
One factor I like about Rosenfeld, in addition to a depraved humorousness, is that he by no means leveraged any of that to get me to write down a few shopper or slant a narrative.
He had folks like Murphy doing pitches, in fact, however the method was the identical as nicely. They knew Washington Expertise and what we cowl nearly in addition to I do. In the event that they didn’t, they requested good questions.
I get so many pitches from PR companies the place it’s apparent that they do not know what the federal government market is or what WT does. So I recognize that Sage and the handful of different companies that perceive the market. It’s their emails and telephone calls that I return.
Washington Expertise doesn’t write about corporations like Sage that promote promoting and PR providers to the businesses that we do write about. However Rosenfeld’s presence out there has been vital that we now have to acknowledge it.
Comfortable retirement, Larry.
Posted by Nick Wakeman on Sep 14, 2021 at 12:56 PM