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LONDON, Sept 30 (Reuters) – Britain’s largest sportswear retailer JD Sports activities Trend (JD.L) has prolonged its hyperlinks with Nike Inc (NKE.N) with a deal that offers its clients entry to extra of the U.S. model’s footwear and attire.
The retailer mentioned on Friday it could be Nike’s first European retail associate for its Linked Partnership loyalty programme, giving JD clients, beginning in the UK, entry to pick Nike member-only merchandise, such because the Nike Blazer Professional trainers.
“By way of companions that Nike are working with, they’re working with much less however extra essential companions and we intend to be a type of landmark companions,” Sherilyn Paterson, JD Sports activities’ group merchandising director, mentioned.
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JD Sports activities clients have to hyperlink their JD and Nike membership accounts by way of the JD cellular app. By linking the accounts, they unlock precedence entry to pick Nike member-exclusive merchandise, experiences and affords.
Nike launched the partnership programme in the USA in November final 12 months with Dick’s Sporting Items Inc (DKS.N).
JD trades from 3,400 shops throughout 35 territories, together with the UK, Europe, North America and Asia Pacific.
Final week, JD reported an 18% fall in first-half profit and struck a cautious tone on the outlook amid considerations inflation might push up prices and as strikes at ports add to produce chain challenges. Its shares have fallen 54% this 12 months.
On Thursday, Nike reported a decline in its quarterly revenue, damage by increased prices and a stronger greenback.
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Reporting by James Davey; Modifying by Lisa Shumaker
Our Requirements: The Thomson Reuters Trust Principles.
