LOS ANGELES–(BUSINESS WIRE)–S4Capital (SFOR.L), the tech-led, new age/new period digital promoting and advertising and marketing companies firm, broadcasts a merger between Cashmere and Media.Monks, which considerably expands the capabilities of each its content material observe within the USA and world cultural technique.
Cashmere is the premier tradition and inventive advertising and marketing company, based in Los Angeles in 2003, by Ted Chung and Seung Chung. With over 150 staff members, Cashmere focuses on creating genuine, culturally related content material and campaigns for purchasers like Google, Instagram, Fb, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and Apple. In August, Cashmere was appointed as the primary ever “Tradition Company of Document” by Taco Bell.
Cashmere has been acknowledged quite a few occasions as a number one and trailblazing power throughout the artistic and advertising and marketing business. The company has acquired a number of awards together with the 2019 Cannes Lions Inventive Award and quite a few Clio and Webby Awards. Its management staff has been acknowledged by extremely regarded organizations dedicated to advocating for excellence and variety within the artistic and expertise industries, together with AdColor and Goldhouse’s A100. Cashmere’s evolution in recent times is finest proven by AdAge’s annual A-Record. Named Multicultural Company of the 12 months in 2019, then acknowledged as one of many A-Record’s Businesses to Watch in 2020 and most lately, in 2021, as an A-Record Standout Company.
Sir Martin Sorrell, S4Capital’s Govt Chairman, stated, “We’re delighted to welcome Ted, Seung, Ryan and their colleagues to Media.Monks. Their capacity to translate modern tradition into compelling content material and attain various audiences is a uncommon expertise and one thing we wish to combine on the coronary heart of our content material observe. It’s notably related, given the modifications we see happening round range and objective, not solely in america, however past.”
Ted Chung, Cashmere Chairman and Co-Founder, stated, “Cashmere is worked up to convey a world imaginative and prescient of Tradition, fluidity, and model loyalty to our purchasers and a broader set of latest colleagues. From the primary interactions with everybody at Media.Monks, we have been impressed with their responsiveness, ambition, and disruptive strategy which aligns with our philosophy of evolving the established order.”
“We’re thrilled to convey our mix of creativity and cultural perception to the staff at Media.Monks,” echoes Cashmere President and Chief Inventive Officer Ryan Ford. “Our distinctive capacity to positively impression Tradition and extra importantly, ardour to push The Tradition ahead, merges seamlessly with Media.Monks’ great observe document of manufacturing modern high-quality work. Collectively, we’ll proceed to supply Undeniably Dope campaigns on behalf of our purchasers and colleagues… with much more world impression.”
Wesley ter Haar, Media.Monks Co-Founder and S4Capital Govt Director, stated, “Cashmere’s artistic chops and their capacity to faucet into modern tradition for his or her purchasers are qualities now we have lengthy admired, which is why it’s so thrilling to welcome them to the household.”
About Cashmere
Cashmere is an award-winning lifestyle-marketing firm comprised of a various collective of minds from the worlds of leisure, promoting, and new media. Cashmere identifies traits to create and execute campaigns that resonate drive tradition. Cashmere makes use of social media, artistic technique, digital traits, experiential, influencer and public relations methods to offer full-service assist for campaigns and types. Cashmere builds manufacturers who actually matter in tradition.
Cashmere’s various consumer roster contains prime manufacturers and leisure firms, together with: Google, Instagram, Fb, BMW of North America, Taco Bell, Danone North America, Heineken, DoorDash, Warner Media, Amazon, Hulu, Disney, AppleTV+, Netflix, Common Footage, FX, CBS, and extra. Cashmere has been acknowledged as a number one power throughout the artistic business and a recipient of a number of awards together with: Cannes Lions Inventive Award, The Clio Awards, AdColor, A100, named Advert Age’s Multicultural 2019 Company of the 12 months and acknowledged on Advert Age’s 2020 A-Record Businesses To Watch listing and Advert Age’s 2021 A-Record Standout Businesses and Founder, Ted Chung the recipient of ADCOLOR’s 2019 Legend Award.
About Media.Monks
Media.Monks is a digital-first advertising and marketing and promoting companies firm that connects content material, knowledge, digital media and expertise companies throughout one world staff constructed from the underside up. Impressed by the connectivity and adaptability of expertise APIs, Media.Monks’ single-P&L mannequin presents purchasers seamless entry to an almost 6,000-strong staff of multidisciplinary digital expertise organized throughout 57 expertise hubs in 33 nations. Media.Monks companions with among the world’s most modern firms, prime tech manufacturers and up-and-coming DTC and B2B manufacturers, serving to them personal their knowledge and construct out buyer ecosystems to elicit good, environment friendly, high-impact engines for development. That interprets to linked buyer journeys and seamless entry to expertise for platform companions like Google, Fb and Amazon; advertising and marketing pipeline transformation and private interactions at scale for main world manufacturers together with BMW and Mondelēz; and scalable channel improvement and performance-driven choice making for manufacturers like T-Cell, Bayer and Visa. In 2021, the Media.Monks model built-in by merging MediaMonks and MightyHive, bringing collectively the most effective entrepreneurial and modern firms worldwide, named to Adweek’s Quickest Rising lists (2019, 2020, 2021), AdExchanger’s Programmatic Energy Gamers (2020, 2021) and quite a few “finest locations to work” lists. Along with holding a document variety of FWA and different business awards, Media.Monks has been commonly acknowledged on the Cannes Lions and Webby Awards, in 2021 as Webby Manufacturing Firm of the 12 months. Media.Monks is owned by London-based S4Capital (SFOR.L), the publicly-traded new age, new period promoting and advertising and marketing companies firm established by Govt Chairman Sir Martin Sorrell in 2018.
About S4Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new period digital promoting and advertising and marketing companies firm, established by Sir Martin Sorrell in Could 2018.
Its technique is to construct a purely digital promoting and advertising and marketing companies enterprise for world, multinational, regional, native purchasers and millennial-driven influencer manufacturers. This will likely be achieved initially by integrating main companies in two observe areas: content material and knowledge&digital media, together with an emphasis on “quicker, higher, cheaper” executions in an always-on consumer-led surroundings, with a unitary construction.
Digital is by far the fastest-growing phase of the promoting market. S4Capital estimates that in 2020 digital accounted for over 50% (for the primary time) or $290 billion of complete world promoting spend of $525 billion (excluding over $500 billion of commerce promotion advertising and marketing, the first goal of the Amazon promoting platform) and initiatives that by 2022 this share will develop to roughly 60% and by 2024 to roughly 70%, accelerated by the impression of covid-19.
S4Capital mixed with MediaMonks, the main AdAge A-listed artistic digital content material manufacturing firm led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading digital media options supplier for future pondering entrepreneurs and companies, led by Peter Kim and Christopher S. Martin, in December 2018.
In April 2019, MightyHive mixed with ProgMedia to develop operations into Latin America and MediaMonks acquired movie studio Caramel Footage to develop content material studio capabilities. In June 2019, MediaMonks introduced a deliberate mixture with Australia-based BizTech, a number one advertising and marketing transformation and buyer expertise firm. In August 2019, MediaMonks mixed with Amsterdam-based digital influencer advertising and marketing company IMA. In October 2019, MediaMonks mixed with Firewood Advertising and marketing, the biggest digital advertising and marketing company primarily based in Silicon Valley, that was lately ranked, together with MediaMonks and Circus (see beneath), as one of many quickest rising companies by Adweek, and MightyHive mixed with award-winning UK-based digital analytics, biddable media and knowledge science firm ConversionWorks and South Korea-based knowledge and analytics consultancy MightyHive Korea. In November 2019, MediaMonks introduced its mixture with Delhi-based content material creation and manufacturing firm WhiteBalance (accomplished in August 2020 – the delay attributable to crucial merger clearance procedures) after which with totally built-in digital company Circus Advertising and marketing in January 2020 (accomplished in March 2020).
In Could 2020, MightyHive introduced a mixture with Digodat, one of many main Latin American knowledge and analytics consultancies, and in June 2020, MightyHive introduced its mixture with Lens10, a number one Australian digital technique and analytics consultancy. In July 2020, MightyHive introduced a mixture with Orca Pacific, a market main full-service Amazon company and boutique consultancy agency primarily based in Seattle. In August 2020, MightyHive introduced a mixture with London-based Brightblue, an econometric and media optimisation consultancy. In September 2020, MediaMonks introduced its mixture with Dare.Win, increasing its geographical presence to France.
In January 2021, MediaMonks introduced its mixture with built-in artistic, expertise and media company Decoded Promoting, Shanghai primarily based artistic company TOMORROW and Stuttgart primarily based automotive specialist STAUD STUDIOS. MightyHive additionally introduced its mixture with built-in digital efficiency advertising and marketing company Metric Principle. In February 2021, MightyHive acquired the property of Datalicious Australia, a number one Google Advertising and marketing Platform, Google Cloud and Google Analytics associate in Asia Pacific. In March 2021, MediaMonks introduced it had entered right into a conditional settlement in relation to a mixture of MediaMonks with Toronto-based design and expertise company, Jam3. In Could 2021, MightyHive introduced it had entered right into a conditional settlement in relation to a mixture of MightyHive with the main digital efficiency company in Brazil, Raccoon Group. On 26 July 2021, MightyHive introduced a mixture with Salesforce specialist Destined increasing its knowledge and digital media observe in Asia Pacific.
In August 2021, S4Capital launched its unitary model by merging MediaMonks and MightyHive into Media.Monks, represented by a dynamic brand mark that options MightyHive’s iconic hexagon. Because the operational model, Media.Monks underpins S4Capital’s agility, digital data and effectivity and is the following step in delivering on its foundational promise to unify content material, knowledge&digital media and expertise companies.
On 16 July 2020, S4Capital introduced the profitable inserting of 36,766,642 new strange shares at a worth of 315p elevating roughly £116 million gross proceeds which has been used for additional growth and mixture functions.
On 19 July 2021, S4Capital introduced it had engaged Credit score Suisse AG, London department, HSBC Financial institution plc and Barclays Financial institution plc as lead arrangers for a seven-year €375 million senior secured time period mortgage. As well as, it negotiated a five-year £100 million equal multicurrency senior secured revolving credit score facility with Credit score Suisse, HSBC, Barclays, JP Morgan and BNP Paribas. This refinanced its present €25 million and US$28.9 million time period loans and its €35 million and €43.5 million multicurrency revolving credit score amenities and can present roughly £200 million for common company functions, together with funding the money aspect of future mergers, which is usually one-half of total consideration. The Firm will keep its coverage of most internet leverage not exceeding 1.5-2x EBITDA.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Peter Rademaker and Scott Spirit all joined the S4Capital Board as Administrators. The S4Capital Board additionally contains Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly and Miles Younger.
The Firm now has practically 6,000 folks in 33 nations throughout the Americas, Europe, the Center East and Africa and Asia-Pacific and a present market capitalisation of roughly £4.6 billion (c.$6.3 billion) and would rank properly into the FTSE 125. It achieved Unicorn standing in a little bit over one 12 months, distinctive within the promoting and advertising and marketing companies business. Sir Martin was CEO of WPP for 33 years, constructing it from a £1 million “shell” firm in 1985 into the world’s largest promoting and advertising and marketing companies firm with a market capitalisation of over £16 billion on the day he left. As we speak its market capitalisation is £12 billion, dropping into second place behind Publicis for the primary time ever. Previous to that Sir Martin was Group Monetary Director of Saatchi & Saatchi Firm Plc for 9 years.
