Affiliate AD / Communications
CINCINNATI, Ohio – Longtime College of Cincinnati gross sales and advertising and marketing skilled Greg Harrell has been employed by Altius Sports activities Companions (ASP) – the Identify, Picture and Likeness launch program for elite athletics departments – because the full-time, on-campus Normal Supervisor of UC Athletics’ unique NIL program. Harrell, who beforehand served in UC’s Workplace of Innovation, will lead the Bearcats’ NIL technique, schooling, and new athlete enterprise alternatives.
“Now we have an amazing alternative to make an influence on the Bearcats’ NIL efforts and we’re excited to have Greg be part of our Altius Sports activities Companions staff,” stated Brittney Whiteside, ASP VP of Collegiate Partnerships. “Greg brings to the function in depth expertise in gross sales, advertising and marketing, and strategic partnerships and has invaluable relationships, significantly in areas of focus for the NIL operation at Cincinnati.”
In his new place, Harrell’s duties entail overseeing ongoing engagement and NIL assist for all college stakeholders. Moreover, he’ll lead identification, facilitation, and implementation of athlete-centered NIL offers together with advertising and marketing, private branding, and content material creation methods to assist these alternatives.
“I am very excited to affix this new endeavor with Altius Sports activities Companions and keep proper right here on the College of Cincinnati throughout such a transformative time in faculty athletics. UC is a particular place with exceptional momentum. I can not wait to work on initiatives daily that can improve the student-athlete expertise right here in Cincinnati,” stated Harrell.
Launched in July with universities including full-time, educated ASP personnel on campus, the GM Program centralizes NIL assist providers as a standalone vertical inside athletics departments. This system consists of complete schooling of all stakeholders, in addition to a personalized method for every division in instantly sourcing NIL offers based mostly on institutional danger tolerance and relevant guidelines.
“We’re thrilled to welcome Greg as our Altius GM and companion,” stated Cincinnati Director of Athletics John Cunningham. “Greg’s huge expertise in gross sales, advertising and marketing and income technology, each at UC and with skilled sports activities, make him the right match to steer Identify, Picture and Likeness efforts on our campus and join student-athletes to our neighborhood and enterprise leaders.”
In his prior function, he managed incoming partnership alternatives and growing relationships with native enterprise and know-how leaders. Harrell contributed practically six years as senior director of ticket gross sales and repair with FC Cincinnati of Main League Soccer. A member of the UC Sport Administration Advisory Board, Harrell additionally served in group ticket gross sales, income technology and job improvement positions on the College of Cincinnati.
Because the panorama shifts to varsities growing holistic assist providers for athletes in figuring out and sourcing NIL offers, there are quite a few advantages from having personnel recruited, vetted, employed, educated, and managed by ASP on campus, in collaboration with institutional companions. ASP personnel supply the good thing about understanding the nationwide panorama and decreasing legal responsibility for varsity involvement as ASP can leverage its unequalled expertise in licensing, sponsorship, brokers, employment, labor, collective bargaining, Title IX, and different impending points.
These enthusiastic about connecting with Bearcat student-athletes on NIL alternatives could full the or contact .
About Cincinnati Athletics
The College of Cincinnati Division of Athletics competes on the highest stage of intercollegiate athletics with the imaginative and prescient to succeed in Subsequent Stage Success for all 18 varsity groups and greater than 500 student-athletes. The Bearcats have a proud athletics historical past, successful eight nationwide championships and 117 convention titles. The Cincinnati males’s basketball staff is among the many 15 winningest applications all-time, whereas the soccer staff turned the primary American Athletic Convention program to compete within the Faculty Soccer Playoff in 2021. Olympic gold medalist volleyball participant Jordan Thompson, NBA Corridor of Famer Oscar Robertson and Main League Baseball legend Sandy Koufax are among the many a number of luminaries who’ve competed as Bearcats. UC student-athletes collectively posted a 3.369 total GPA within the spring of 2021 with 77 p.c incomes spots on the Honor Roll, whereas six student-athletes collected CoSIDA Educational All-America accolades. Below the management of Director of Athletics John Cunningham, and supported by greater than 150 full-time workers members, UC Athletics’ mission is to join our neighborhood, improve our College and influence the lives of student-athletes as they put together to vary the world on and off the sector.
About Altius Sports activities Companions
Altius Sports activities Companions (ASP) is a number one NIL launch platform and exterior innovation division that delivers consulting, strategic planning, compliance assist and schooling to its purchasers. An official companion of premier collegiate athletic departments and sports activities properties, ASP supplies strategic options on subjects starting from NIL to the shifting panorama of employment and media rights inside faculty athletics. ASP presently represents athletics departments at Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi State, Nebraska, Northwestern, North Carolina, Oklahoma, Oklahoma State, Oregon State, Penn State, South Carolina, USC, Tennessee, Texas, Villanova, Virginia, and Wisconsin. ASP has additionally partnered with Girls Leaders in Faculty Sports activities. Offering all stakeholders – athletics departments, coaches, and faculty athletes – with assets they should thrive within the new age of faculty athletics, ASP leverages its deep reservoir of sports activities enterprise sophistication to assist these impacted to organize and excel. It has constructed a staff of cross-disciplinary leaders to succeed in larger ranges of schooling, larger entry to alternatives and better requirements of excellence.
For extra data go to gobearcats.com.