However whereas the collections of different two massive movies began plummeting, ‘Karthikeya 2’ started to achieve momentum sans any publicity or brouhaha. On its second Friday, ‘Karthikeya 2’ (Hindi dubbed) clocked up Rs 2.46 crore web that are higher than the mixed collections of ‘Laal Singh Chaddha’ and ‘Raksha Bandhan’. Until now, this Nikhil Siddhartha has garnered Rs 8.21 crore web and is predicted to soar additional.
‘Karthikeya 2’ is a thriller film which has roots in Indian mythology. It’s one more instance of a movie rooted in Indian tradition or historical past storming the box-office. Earlier this 12 months, SS Rajamouli’s ‘RRR’ and Vivek Agnihotri’s ‘The Kashmir Information’ turned out to be monumental money-spinners. Whereas ‘RRR’ celebrated Indian cultural heritage, ‘The Kashmir Information’ depicted a brutal chapter in India’s historical past. A number of years in the past, ‘Baahubali’ collection had slayed the box-office by turning into the largest blockbuster within the annals of Indian cinema.
Now the success of ‘Karthikeya 2’ has made many consultants sit up and introspect. Are Indian audiences extra excited about motion pictures which both rejoice the fantastic Indian tradition or are rooted in historical past? The abject debacle of a string of normal potboilers has fortified this notion. The New Indian talked to some commerce consultants in regards to the topic. Right here’s what they must say:
Komal Nahta (Veteran commerce analyst): I don’t fully subscribe to this notion. Whereas it’s true that ‘RRR’, ‘The Kashmir Information’ and ‘Karthikeya 2’ are rooted in both Indian historical past or mythology, this isn’t the one purpose why they’re profitable. What would you say about ‘Bhool Bhulaiyaa 2’ which was an out-and-out potboiler however turned a blockbuster?
I’ve been within the commerce for a few years. Folks speak about ‘tendencies’ and ‘flavour of the season’ however I’ve seen that motion pictures of all genres work wonders on the ticket-counters in all a long time. All of it boils all the way down to the content material. A film of any style could be a hit if it engages folks.
Although I have to add right here our viewers has actually develop into ‘content-conscious’. They need splendiferous content material, not run-of-the-mill motion pictures. This has occurred as a result of they’re now uncovered to world-class content material which is obtainable on OTT platforms. Folks have develop into fastidious and demanding. Our manufacturers and stars should notice this pronto somewhat than simply licking their wounds.
Raj Bansal (Outstanding exhibitor and distributor): Our household has been on this enterprise for greater than 5 a long time. My father at all times instructed me that solely these motion pictures that are rooted in Indian soil. His recommendation has stood me in good stead. See, the viewers has develop into wiser and wish higher content material however they haven’t restricted themselves to a specific style. They wish to watch every kind of movies in the event that they’re entertaining.
So many individuals, together with my representatives, have instructed me to observe ‘Karthikeya 2’. Everybody who has seen it’s raving about it and that’s why it’s doing effectively. Nothing works like folks’s word-of-mouth. However, those that have watched ‘Laal Singh Chaddha’ are dissuading others from going to cinema halls. No ersatz social-media tendencies and publicity can alter the destiny of a film. The paying public is fairly perceptive.
My request to filmmakers is to mount entertaining motion pictures, be it of any style, somewhat than making tasks. I’m sanguine that Bollywood will sally again with a thunder.