When a multinational pharmaceutical firm debuted a brand new Grasp Information Administration (MDM) platform for one in all its merchandise, it quickly discovered that it was not in a position to produce the required information views and reporting that their gross sales reps wanted.
The corporate wanted to repair its MDM, clearly outline roles and duties, and regain the reps’ confidence.
As a part of the repair, they appeared to enhance outlet administration, or the power to find out dad or mum accounts for numerous hospital retailers as a way to get the one supply of reality for information that gross sales reps wanted.
Learn the case research to find out how IQVIA helped clear up the issues and in the end supplied a roadmap for know-how enablement that may proceed to evolve inside the buyer’s ecosystem whereas remaining complementary to the present infrastructure.
