CHENGDU, China, Sept. 26, 2022 /PRNewswire/ — A information report by GoChengdu: On September 20, 2022, the forty third IFTM High Resa kicked off in Paris for 3 days, and Chengdu was introduced as a key exhibitor on the Chinese language sales space of the Chinese language Tourism Workplace in Paris.
IFTM High Resa is the most important tourism occasion in France and brings collectively greater than 200 cities, 1,800 manufacturers and 40,000 professionals from the tourism sector.
Chengdu, the house of pandas
Impressed by the theme of “Lovely China, Inexperienced growth”, and designed by Chengdu Media Group, Chengdu Municipal Bureau’s sales space symbolizes the idea “The backyard metropolis beneath the snowy mountain” and attracts guests to an emotional and sensory journey of Chengdu’s tradition.
Throughout the three days of the exhibition, Chengdu Municipal Bureau of Tradition, Radio, Movie and Tourism presents its tradition, traditions, gastronomy, items and pandas. Postcards are distributed to guests. The exhibition affords a singular alternative to focus on China’s progress and advances in sustainable tourism in addition to new journey traits and tourism merchandise.
Counting on abroad Chinese language Cultural Centres, cultural departments of Chinese language embassies and consulates all over the world and Chengdu’s sister cities, “GoChengdu hubs” had been launched in 2021 in Los Angeles, Vancouver, London, Paris, Tokyo, Vienna, Frankfurt, Rome, Singapore, Budapest, Cape City and Seoul. By repeatedly publishing content material on Chengdu tradition and tourism and collaborating in worldwide exhibitions and occasions, “GoChengdu Hubs” have helped promote Chengdu’s picture exterior China.
A particular session was organized to current tourism merchandise from Chengdu, which not solely lays the cornerstone for the resumption of inbound tourism in Chengdu sooner or later, but in addition introduces options to the ache factors of European vacationers to Chengdu, bringing good growth prospects for the restart of inbound tourism. Chengdu and Chongqing Municipal Bureaus additionally intend to collaborate on the creation of latest distinctive merchandise and experiences. Chengdu Municipal Workplace has additionally carried out a multilingual communication technique on main social networks and on-line platforms and has created its personal Fb, Instagram, Twitter, YouTube and TikTok accounts for on-line advertising and promotion.
Elected because the 2023 Cultural Capital of East Asia, Chengdu will take the chance to take part in varied tourism exhibitions and cultural occasions in China and overseas to advertise the picture of “Backyard Metropolis beneath the Snowy Mountain”. The theme will range in accordance with the seasons and goal markets.
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SOURCE GoChengdu
