Anniversary Marked with a Dialog on Sept fifteenth with Kim Marcus, from Wine Spectator, moderated by Ray Johnson of the Wine Enterprise Institute
Sonoma, Calif. Sept 1, 2021: This fall, the Wine Business Institute (WBI) at Sonoma State College, an mental and {industry} middle for college, college students, and the enterprise group, is worked up to have a good time 25 years as a pioneer in offering wine enterprise training and analysis to advance the wine {industry}. For the final 25 years, the WBI has labored to propel the wine {industry} with industry-relevant wine enterprise analysis and cutting-edge persevering with training and certificates packages to form the {industry}’s leaders. To kick off the event, WBI Government Director Ray Johnson and Wine Spectator Napa Bureau Chief Kim Marcus will host a digital dialog to debate the evolution of and the long run for the wine {industry} at massive. Register for the virtual conversation here.
Based in 1996 as a partnership between the wine {industry} and the College of Enterprise and Economics at Sonoma State College, the WBI supplies cutting-edge analysis that informs {industry} finest practices and program curriculum for present and future wine {industry} enterprise leaders. Founding members embrace the likes of Gary Heck, Walt Klenz, and the late Henry Trione. “Over the previous twenty-five years, we now have constructed essentially the most complete suite of wine enterprise training in North America,” famous Ray Johnson. “This system and our curriculum are led by our founding board members who sought to create a program for the following technology of the wine {industry}. In the present day our alumni are filling these ranks in organizations massive and small.”
Sonoma State is the primary in the USA to supply an undergraduate diploma (since 1998), an MBA (since 2008), and most not too long ago an Government MBA (since 2012) centered on the enterprise of wine. Along with the diploma packages, WBI additionally gives shorter certifications in topics reminiscent of Introduction to Wine Enterprise Knowledge Analytics and Wine Entrepreneurship. The WBI gives packages on-line and in-person. Annually, they host the WBI Analysis Summit, bringing collectively {industry} professionals and leaders to share the newest findings of their analysis. “The WBI continues to play a essential function within the California wine {industry}, it is going to be an enchanting a part of the evolution of the {industry} at massive,” feedback Napa Bureau Chief Kim Marcus.
Trying again on the previous 25 years, the Wine Enterprise Institute celebrates plenty of milestones together with the awarding of 270 Wine MBAs, the opening of the Wine Spectator Studying Middle (2018), and quite a few skilled levels and certifications awarded. In the present day, professionals from California and all over the world select WBI as the worldwide chief in wine enterprise training and analysis, to expertise first-hand the experience and wealth of connections amongst college students, alumni, and {industry} leaders. Trying forward on the subsequent 25 years, the Wine Enterprise Institute will proceed to serve the wine {industry} by growing leaders at each degree, for wine firms of each dimension. By offering one of the best assets in wine enterprise training and analysis, the WBI helps to make sure the long run successes of the wine {industry} at massive.
Extra on the WBI twenty fifth celebrations might be discovered @ https://wbi25.sonoma.edu/. To schedule an interview with WBI Government Director Ray Johnson, please attain out to Juliana Colangelo – [email protected] or Emily Porter [email protected].
About The Wine Enterprise Institute
The Wine Enterprise Institute serves as an mental and {industry} middle for college, college students, and the enterprise group. Based in 1996 as a partnership between the wine {industry} and the College of Enterprise and Economics at Sonoma State College, the WBI supplies cutting-edge analysis that informs {industry} finest practices and program curriculum. The WBI gives on-line and in-person wine-focused levels and {industry} certifications. For extra details about our diploma and certificates packages or our wine enterprise analysis, please contact us at [email protected], or go to https://sbe.sonoma.edu/winebiz
