When Mark Tawara, BBA ’91, met advertising and marketing pupil Tiffany Tabbal, BBA ’08, at Enterprise Night time in 2008, neither College of Hawaiʻi at Mānoa Shidler College of Business alum may have predicted that it was the start of a enterprise relationship that may ultimately find yourself with them working collectively as co-owners of a profitable advertising and marketing, administration and expertise enterprise a number of years later.
Tawara at all times chosen the advertising and marketing and administration possibility when he volunteered his time as a mentor at Business Night, Shidler Faculty’s signature pupil occasion which pairs up professionals within the area with present college students to supply a night of mentoring and enjoyable as they get to know what’s in retailer for his or her future profession paths. It was at this occasion when he met Tabbal and was immediately “impressed by her communication expertise, poise and character.”
“She made an awesome first impression, and I knew she can be very profitable in advertising and marketing after graduating,” Tawara stated.
After finishing an internship at CommPac, Tabbal reached out to Tawara and requested if there have been any advertising and marketing alternatives at Belt Collins Hawaii, the place he was serving as director of selling. Tawara employed Tabbal as a advertising and marketing intern, and upon graduating later that yr he provided her a full-time place with the agency as a advertising and marketing/data sources assistant.
When the corporate needed to downsize as a result of 2009 world recession, Tawara tapped into his skilled community and assisted her in securing a enterprise growth coordinator place at Bowers + Kubota Consulting, the place she would spend the following 9 years of her profession.
“It was a tremendous alternative for me to have the ability to meet Mark once I did as a pupil simply earlier than I graduated,” Tabbal stated. “Making this connection helped me to get to the place I’m at present.”
Through the years, the pair stayed in contact and served collectively on boards and committees for numerous skilled organizations. After spending practically a decade at Bowers + Kubota Consulting, Tabbal was searching for a change, and as serendipity would have it, Tawara was seeking to rent his first full-time worker at Manageability LLC, a advertising and marketing, administration and expertise consulting firm he began in 2015. Tabbal joined Tawara in 2019 as advertising and marketing/administrative supervisor and instantly grew to become a useful and integral a part of the enterprise.
Quick ahead to 2021 and Tawara (who additionally owns Brilliant Mild Digital—a profitable digital signage, audio-visual and expertise options firm) determined that he wanted a co-owner for Manageability. He didn’t hesitate to ask Tabbal to fill these sneakers and lead the corporate alongside him. Tabbal grew to become a principal and co-owner of Manageability LLC, making it a girl owned, small-disadvantaged entity.
“I’m so proud to see Tiffany’s development from a pupil, to worker, to co-owner of the enterprise,” Tawara stated. “Our relationship is the epitome of what Enterprise Night time is supposed to be—fostering relationships between college students and native enterprise professionals.”
For extra tales, see the spring/summer 2022 edition of Shidler Business magazine.
Visit UH News to see the 2022 in-person return of Business Night.
