Relating to the general present state of enterprise, 88% of company homeowners surveyed described it as “good” or “glorious,” however that doesn’t imply they haven’t encountered challenges. (Credit score: Zoran Pucarevic/Shutterstock.com)The flexibility to kind shut private relationships with shoppers and to offer a better stage of buyer engagement are the highest causes independent agencies consider they can outpace bigger opponents, in accordance with an unbiased company homeowners survey from Keystone Agency Partners (KAP) and The Harris Ballot. The survey shows the significance of those features to clients, as nearly all of homeowners polled (52%) stated their unbiased company at all times/usually wins enterprise in opposition to nationwide brokerages, and solely 8% stated they at all times/usually lose the enterprise.
The survey additionally requested unbiased company homeowners what they really feel are crucial developments businesses could make to maintain up with massive carriers. Here’s what they declare is probably the most useful:
- More practical advertising options (40%)
- Strategic partnerships (37%)
- Entry to new/completely different markets (36%)
- Entry to one of the best expertise (29%)
- Entry to the newest know-how (24%)
Eighty % of homeowners stated their company was already engaged with outdoors suppliers – together with accounting, IT, gross sales coaching, administration system consulting and PR/advertising – to assist transfer these aspirations ahead.
Relating to the general present state of enterprise, 88% of company homeowners surveyed described it as “good” or “glorious,” however that doesn’t imply they haven’t encountered challenges. The highest 5 issues company homeowners stated they battle with are attracting proficient workers (40%), value competitors (26%), their advertising/promoting funds (23%), retaining proficient workers (22%) and cybersecurity, information privateness and digital danger mitigation (21%).
