CANNES — Just a few years in the past, the WPP Walgreens staff touted Doritos and last-minute Halloween sweet as a method to get folks to the pharmacy chain. Then the pandemic hit, and every little thing modified.
Greater than 30 million Individuals have chosen a neighborhood Walgreens to get their Covid-19 pictures. Consequently, the corporate is taking a brand new inventive tone — and dipping its toes into scientific trial providers.
“This isn’t about getting Halloween sweet,” Mel Routhier, chief inventive officer of the WPP Walgreens staff, stated in a panel at this yr’s Cannes Lions promoting creativity competition. “That tone is gone.”
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