CANNES — Just a few years in the past, the WPP Walgreens workforce touted Doritos and last-minute Halloween sweet as a option to get individuals to the pharmacy chain. Then the pandemic hit, and every part modified.
Greater than 30 million People have chosen an area Walgreens to get their Covid-19 pictures. Because of this, the corporate is taking a brand new artistic tone — and dipping its toes into medical trial companies.
“This isn’t about getting Halloween sweet,” Mel Routhier, chief artistic officer of the WPP Walgreens workforce, stated in a panel at this yr’s Cannes Lions promoting creativity pageant. “That tone is gone.”
Hold studying Endpoints with a free subscription
Unlock this story immediately and be a part of 144,100+ biopharma professionals studying Endpoints each day — and it is free.
