Yakima Valley-based Fortuity Cellars is increasing into two different Washington communities this yr: the downtown Ellensburg Historic District and the brand new Tumwater Craft District.
“From the very starting our marketing strategy referred to as for increasing our tasting room footprint to a minimum of three areas. After all, the pandemic put the brakes on that plan — a minimum of for a time,” stated Lee Fergestrom, Fortuity co-owner and common supervisor. “We at the moment are able to broaden and able to share extra Fortuity throughout the state.”
Fortuity began making wine in 2017 and started promoting in 2018 out of a small incubator in Grandview. The award-winning winery, which sources from 9 completely different family-owned vineyards all through the Yakima Valley, accomplished its new manufacturing facility in Sawyer in March 2020, and after a delay from the pandemic, opened for wine tasting in August 2020.
Co-owners Lee and Emily Fergestrom, together with winemaker Alexis Sells, stated after pushing by means of the pandemic, they’re trying ahead to almost doubling manufacturing to fulfill the wants of the three tasting areas. Greater than 85% of Fortuity’s manufacturing is direct to shopper, with the remaining wine self-distributed to different small companies within the Yakima Valley, Ellensburg, Moses Lake, Olympia, Gig Harbor and Seattle.
Fortuity’s Ellensburg location shall be within the Cadwell-Lyons constructing at Third Avenue and Most important Avenue.
“Connecting with neighborhood has been a driver for us since day one,” stated Emily Fergestrom, Fortuity proprietor and chief model officer. “Ellensburg has all of it. Its small enterprise neighborhood is prospering and the historic downtown core is vibrant, that includes fabulous eating places, artwork galleries, wine tasting, boutiques, breweries and extra.”
Jodi Polak, co-owner of the Cadwell-Lyons Constructing along with her husband, Andy Polak, famous that when it was constructed within the late 1800s, the Lyons Block was the gateway to downtown Ellensburg for vacationers and guests arriving through the practice depot.
The constructing itself has a wealthy and storied historical past, Polak stated. Regardless of a hearth that destroyed the second flooring within the Sixties, it has continued to deal with many staple companies over the previous 130 years within the remaining, authentic brick areas of the primary flooring.
Fortuity invited Pacific Northwest artist and Ellensburg resident Erin Oostra to co-locate with them and develop a vacation spot wine and artwork gallery, with the latter named Nuwave Gallery.
The Fortuity/Nuwave house shall be accessible to lease for personal occasions, accommodating as many as 75 friends. Fortuity is working with Yakima-based Beyer Architects on the house and expects to open its Ellensburg location by midsummer, with hours to be decided.
Fergestroms discovered concerning the Tumwater Craft District in December 2020 after they drove by the positioning on their method to go to Lee’s mother and father, who reside in Olympia. They reached out to John Peters, developer of this website.
The District homes a Heritage Distilling Firm and the South Puget Sound Neighborhood Faculty Craft Brewing and Distilling Program. Fortuity shall be within the Market Constructing together with different craft producers, together with a bakery, café, cidery, espresso store, ice cream, restaurant and tequila bar.
Groundbreaking on the Market Constructing started earlier this month. Fortuity is working with Seattle Cardinal Structure PC on the Tumwater location and expects to open later this yr.
“We’re very excited to be a part of bringing craft beverage again to Tumwater,” stated Lee Fergestrom, who grew up within the Olympia/Tumwater space and graduated from Tumwater Excessive Faculty. “Washington state is flourishing with world-class wineries, breweries and distilleries and I’m very grateful for the chance to share Fortuity wines with my hometown.”
Vineyard operations and the tasting room will proceed at Fortuity’s present Wapato-area location, with wine tasting hours provided Friday, Saturday and Sunday from spring by means of fall.