Taco stands in downtown Los Angeles may be discovered on just about each avenue, However how usually do you come throughout a pink taco truck, and with pink handmade tortillas?
With a aim to empower and encourage others, a Latina enterprise proprietor discovered a method to mix her love for trend, her tradition, meals and the colour pink.
Pink and Boujee within the Los Angeles Style District is certainly one among a sort, bringing collectively the tradition and meals of Los Angeles.
Proprietor and founder Yesenia Castro is behind this distinctive, “not your common taqueria.”
Oh and that’s not meals dye in these gluten free corn tortillas, Castro says the pink colour comes from dragonfruit and beets, together with premium high quality meats, to make that good LA type taco.
You possibly can odor the scrumptious scent of genuine Mexican tacos as you strategy the pink truck.
Latino owned and operated, Pink and Boujee is a household run enterprise, giving prospects a comforting sense of group together with their order of pink tacos and aguas frescas.
Castro says it began with pop up occasions and farmers markets in 2019, however she formally launched her enterprise with the pink truck in August of 2021.
Castro counts on the assist of her household, in addition to associates like Maria Viera, who manages their social media content material.
Viera, a Latina foodie blogger within the LA space, first posted a video of Pink and Boujee on March 31 which has now garnered over 10.7 million views.
“Partnering up with Yesenia has been really a blessing,” Viera mentioned. “It’s destiny that we simply occurred to collide and now right here we’re.”
The pair met simply three weeks in the past and are already not simply companions in enterprise however shut associates as effectively.
“In the long run I’m simply actually grateful,” Viera mentioned. “She’s inspiring, she’s like my function mannequin”
Castro says about 90% of her clientele come to her from TikTok.
The pink taco truck situated on 948 Crocker St. positively stands out.
The pink truck, pink tortillas, pink tables and pink bins the place your meals is neatly packed all make for such an amazing photograph op.
“I’m a girly woman at coronary heart and I like good vibes, good meals, and to decorate cute,” Castro mentioned. “I needed to a create a spot the place you possibly can really feel all that”
Raised within the Boyle Heights space, Castro got here to the U.S. from Mexico when she was simply 9 months outdated.
“Being a DACA enterprise proprietor is extraordinarily powerful however not inconceivable. I believe we’re known as dreamers for a cause and I’m right here to indicate your desires are inconceivable regardless of the circumstances,” Castro mentioned.
She says she desires to empower and encourage others, particularly younger Latinas who would in the future wish to do what they see her doing.
“I’m sharing behind the scenes of what it’s like ranging from the underside and my private journey. I’m somebody one other younger woman can relate to,” Castro mentioned. “Illustration issues to me and that’s what I believe makes my enterprise so particular.”
Sooner or later, Castro says she thinks about getting an even bigger meals truck or discovering an investor and opening up a restaurant.
However she says for now she desires to stay within the second and deal with what she’s doing now.
“It takes a workforce to have the ability to push a enterprise ahead,” Castro mentioned. “I positively suppose that when Latinas come collectively, ladies basically, there’s a lot that might be accomplished.”
The enterprise has grown to over 21,000 followers on Instagram and over 35,000 on Tiktok.
“I wanna have time to take pleasure in it too. It’s all taking place so quick however on the identical time I simply wanna take a step again and be like ‘okay that is taking place,’” Castro mentioned. “I’m grateful for everybody supporting. Greater than something, individuals are popping out to assist.”
Pink and Boujee is open Monday via Friday from 8 a.m. to five p.m. in LA’s Style District.
Other than tacos, they provide sliders, loaded sizzling cheetos, aguas frescas, birria tacos on Fridays and pink pancakes throughout morning hours in addition to vegan choices.