PHILADELPHIA (November 9, 2021) – Playfly Sports activities, the main full-service sports activities advertising and marketing firm working on the intersection of sports activities advertising and marketing, media, and expertise, in the present day introduced a brand new 10-year settlement with Villanova College Athletics. The multimedia rights partnership will run by way of the conclusion of the 2032 college yr and construct upon the good native and nationwide notoriety garnered with Villanova Athletics in latest historical past.
The partnership with Villanova dates again to 2016 and has since included two males’s basketball nationwide championship victories.
“Villanova Athletics has skilled monumental progress over the past six years,” stated Mike Schreiber, Founder and CEO of Playfly Sports activities. “This continued relationship is an thrilling alternative for us to proceed innovating and showcasing the Villanova model on the nationwide stage.”
“Since we joined forces 5 years in the past, Playfly Sports activities has been a beautiful associate for Villanova Athletics,” stated Villanova Vice President & Director of Athletics, Mark Jackson. “Collectively now we have cast new alliances within the company market and created important new income streams that assist us higher serve our student-athletes throughout 24 sports activities. We’re thrilled to announce this extension of our settlement and sit up for working with Drew Young and his group to proceed to reinforce Villanova Athletics.”
As a part of the brand new settlement, Playfly Sports activities will proceed to handle all elements of the company partnerships’ portfolio for Villanova Athletics, connecting manufacturers with passionate Wildcat followers. Company companions may have new engagement alternatives to bolster their very own manufacturers by way of occasion sponsorships, promotions, hospitality and innovate digital and social media alternatives. Playfly Sports activities seems ahead to enhancing present associate relationships and dealing with new native, regional and nationwide companions to rejoice the wealthy custom of Villanova Athletics and its gifted student-athletes.
The prolonged and expanded settlement displays Playfly’s dedication to fostering deep relationships with its collegiate companions. Now managing multimedia rights for roughly 30 distinctive properties, Playfly is forging partnerships with a digital-first mindset to assist elevate these manufacturers with innovation and strategic sponsorships.
About Playfly Sports activities
Playfly Sports activities is the full-service, main sports activities advertising and marketing and media firm that allows manufacturers to interact with sports activities followers on a neighborhood, regional, and nationwide stage by way of scaled linear, digital, and experiential belongings. Playfly Sports activities drives outcome-based options into 90-million households by way of greater than 7,800 reside U.S. broadcasts of MLB, NBA, and NHL video games; and influences sports activities followers of all ages by way of the administration of highschool and faculty multimedia rights, uniform branding, and high-profile sports activities sponsorship platforms. The corporate introduces highschool and faculty college students to profession growth alternatives in esports by way of CSL Esports, operators of North America’s largest faculty esports league. Playfly Sports activities has the distinctive means to associate, innovate, and advance the aspirations of athletes, manufacturers, educational establishments, and sports activities followers throughout the U.S. Playfly Sports activities is Powered by Partnership. Go to Playfly Sports activities on-line at playfly.com and comply with Playfly Sports activities on LinkedIn, Twitter, and Fb: @PlayflySports.