BEIJING, Oct 22 (Reuters) – Tencent’s (0700.HK) WeChat has made its content material searchable on some overseas search engines like google comparable to Alphabet-owned Google (GOOGL.O) and Microsoft’s (MSFT.O) Bing, Reuters checks confirmed, within the newest tearing down of “walled gardens” in China’s web sector.
Content material from China’s hottest messaging app WeChat, together with articles and movies on its widespread public accounts web page, a operate just like a information portal, has opened to exterior search engines like google, apart from Tencent’s personal Sogou search engine, in latest days.
Tencent, Google and Microsoft didn’t instantly reply to a request for remark. Google will not be obtainable in China.
China’s web sector has been lengthy dominated by a handful of expertise giants who’ve traditionally blocked every others rivals’ hyperlinks in addition to their search crawlers. The follow is sometimes called ‘walled gardens’.
In latest months, this follow has been focused by Chinese language authorities as a part of a sweeping regulatory crackdown.
Final month, China’s Ministry of Trade and Data Expertise (MIIT) ordered corporations to cease blocking hyperlinks, which they stated has affected customers’ expertise and broken client rights. read more
The MIIT has been learning plans and conducting analysis to make WeChat content material obtainable on exterior search engines like google, in line with an individual with direct data.
MIIT and Tencent didn’t instantly reply to requests for remark.
WeChat content material nevertheless, will not be but searchable on Baidu, China’s dominant search engine, in line with Reuters checks. Baidu did not immidiately reply to a request for remark.
Citi analysts stated in a Tuesday observe that the potential “opening up of the social ecosystem to look engine” was a constructive growth for Baidu, as its “main search gateway place has been weakened and diluted by the expansion and dominance of tremendous apps.”
Reporting by Yingzhi Yang and Brenda Goh; Enhancing by Jacqueline Wong and Kim Coghill
Our Requirements: The Thomson Reuters Trust Principles.