Francis is seen as one of many main gamers who established Sky Sports activities as the worldwide pressure it’s right now. Throughout a 20-year spell with Sky, which included greater than a decade as Sky Sports activities MD, he oversaw a doubling of its channel providing to 11, including premium sports activities corresponding to Method 1, golf’s Masters and the NBA.
Beginning subsequent month as govt vice chairman, head of world manufacturing, and dealing carefully with IMG chairman Graham Fry, who’s to retire subsequent 12 months, Francis will “lead IMG’s manufacturing enterprise into a brand new period,” in keeping with the corporate.
The Endeavor-owned N.Y. agency produces round 20,000 hours of sports activities programming for greater than 200 federations, associations and occasions.
Adam Kelly, IMG Co-President of Media & Occasions, stated Francis is a “transformative rent” with “plain pedigree, drive and resolve.”
“As a key member of my management workforce, he’ll play a catalytic position in our strategic progress and growth plans as we evolve our mannequin to raised empower rights holders to develop and ship modern, multiplatform content material that engages followers straight,” he added.
Francis stated: “As consumption habits proceed to alter, the providing we’ll debut will assist groups, leagues and federations attain new and present followers in inventive and compelling methods. IMG is the business normal for sport manufacturing, and I’m actually excited to hitch such an distinctive workforce.”
Since departing Sky in 2020, Francis has labored in quite a lot of advisory and non-exec positions together with to James Corden’s manufacturing firm Fulwell 73. He was rumored to be one of many frontrunners to take over the operating of the UK’s Premier League.