New Delhi: This season, the Saundh Lady rediscovers her inventive soul by diving into the heritage artwork types and cultural experiences of a bygone period. She explores the potpourri of sounds, sights, and smells that’s India via her travels. With its wealthy creative heritage, our nation presents itself as a ‘bazaar’ of feelings, colors, textures, and tales. From intricate and delicate Naqashi, regaling the tales of soppy winter blooms within the north to the daring, passionate ‘Dance of the Gods’ down south, she takes a journey to uncover the magic and ‘rasas’ of this soul-stirring souk.
Saundh, an on a regular basis luxurious put on label for girls, is understood for its amalgamation of distinctive design and up to date silhouette. Its newest assortment for the festive season — Kalp Haat revisits creative heritage, capturing the essence of the artwork and the tales that form us. Our tradition is an all-embracing confluence of religions, traditions, and customs. These folks references come to life on wealthy materials via digital iterations of basic motifs, floor ornamentation, conventional embroideries, and handcrafted gildings.
The melange of vibrant buntings blowing within the wind, whimsical sweet floss, the classic bioscope, the model invitations you to expertise a sensory deal with with its collections Ganjifa, Thangka, Rogan, Saura, SohraiKhovar.
“Saundh as a model stems from our love for textiles and our imaginative and prescient to create a worldwide label impressed by India. We try to create a distinct segment the place the hole between designer clothes, aesthetics and affordability minimizes. Our new marketing campaign, KalpHaat, is devoted to our wealthy creative heritage retold as print tales in up to date silhouettes. All of us have missed journey essentially the most and this festive season we have fun the wanderlust with the tales of Kalp Haat,” says Sarabjeet Saluja, CEO and Founder, Saundh.