UM Australia is appointing Adam Krass as its chief digital, knowledge and expertise officer.
Krass has been head of promoting expertise at Omnicom Media Group’s Annalect since 2017 and earlier than to that head of knowledge and operations at GroupM’s Xaxis. He’s additionally a former nationwide group gross sales supervisor and state supervisor at eBay.
He takes UM’s knowledge and expertise lead position beforehand held by Maria Grivas who was appointed CEO of Reprise in April this 12 months.
“We’re thrilled Adam is becoming a member of us on this key position,” says UM Australia CEO Anathea Ruys.
“He’ll guarantee our purchasers and consumer groups have tailor-made and incisive digital options developed by way of media house owners and the capabilities of the broader Mediabrands group. Particularly our digital efficiency company Reprise and the addressable activation options and advisory companies obtainable from Matterkind.”
Krass: “I’m excited to be becoming a member of Anathea and the crew at UM to companion with iconic manufacturers and assist speed up their digital, knowledge and expertise capabilities. I’ve lengthy admired Mediabrands’ technique capabilities and talents to execute industry-leading work. I sit up for constructing on that basis to make digital the primary progress driver inside purchasers’ portfolios.”
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