MILLERSBURG – When many companies have been damage by the pandemic over the previous yr, native videographer Bronson Allison discovered a method to combine his model with many Ohio corporations to assist generate curiosity, foot visitors and in the end, extra enterprise.
Allison’s model is “Reside Extra” and he produces movies about fascinating locations to go to. He makes his movies accessible to the businesses he options, and so they make the most of them of their advertising.
“I began out making journey movies, exhibiting enjoyable locations to go and, final yr, I made a decision to make a TikTok account and posting the movies there (@LiveMoreTv),” Allison mentioned. “They began getting lots of traction; lots of people took curiosity to it.
“Now, utilizing my distinctive enhancing method, I spotlight the companies, and the movies have helped generate lots of visitors,” he continued. “It is just about a win-win scenario.”
Allison defined that he expenses a price to supply a video and he posts it to his web page @LIveMoreTv on TikTok.
“I’ve set costs for my movies and an organization pays the quantity we agree on after which I’ll come to their location and movie, add it to my following, after which they maintain the rights to the video to make use of for their very own promoting,” he mentioned.
“I simply did a video for Lehman’s and it acquired like 90,000 views,” Allison mentioned. “It is a newer method of selling that lots of people haven’t taken benefit of but.”
Except for TikTok, Allison additionally posts his movies on Clapper, one other social media platform. He gained 100,000 followers final yr by December, and his numbers have climbed over 320,000 at this level in 2021. His web page had greater than 30 million views final yr and he has surpassed that already this yr.
Amish Nation movies are a giant hit
Allison famous that his movies of Amish Nation are vastly in style and have been getting lots of views.
“The video I simply did of Mount Hope Public sale has acquired over 340,000 views,” he mentioned. “The Amish Nation stuff may be very in style.”
Mt Hope Public sale::https://vm.tiktok.com/ZMRBdShCM/
Mount Hope Public sale President Thurman Mullet mentioned he does not use TikTok, however appreciated what he noticed of Allison’s work.
Allison additionally did a video about his hometown of Millersburg, merely to point out how enjoyable the village might be with its two golf programs, a bowling alley, airport, many distinctive outlets, the brewery and the revitalized downtown.
“You actually get a way of neighborhood right here,” he mentioned. “The path, the pool and all this new stuff at Deer Run Park, like the skate park and the disc golf course. It is superior to see and to share with individuals who do not realize all these things is correct right here.”
Holmes County Financial Improvement Council Director Mark Leininger gave a glowing report concerning the video work Allison did for the county.
“I used to be more than happy with Bronson’s work,” Leininger mentioned. “He dealt with each video seize, in addition to enhancing, and did a wonderful job with each.
“The completed product included an amazing mixture of mounted tripod interview footage, some actually fascinating drone footage and apropos background music,” he continued. “The video he created exceeded my expectations. Later, we used Bronson to create a follow-up video to advertise the county’s enterprise zone program. He did a wonderful job with that video, as properly.”
A self-taught artist
The 2011 West Holmes grad labored as a mortgage officer earlier than deciding to go full time into the video manufacturing enterprise. He mentioned that he’s self taught and most of what he is realized has been by trial and error.
Allison has been taking pictures movies over the past 10 years and his work has taken him everywhere in the world.
“I used to be in Albania earlier this yr,” he mentioned. “I like going to locations individuals do not usually go. I rented a automotive and drove everywhere in the complete nation. It was an superior expertise.”
He travels to a unique city about each week and highlights a number of the smaller companies. He did a video of an organization in Loudonville, and the enterprise proprietor was overwhelmed with the quantity of enterprise it generated in a single day, Allison mentioned.
“I both attain out to a chamber of commerce or companies immediately,” Allison mentioned. “It generates good publicity, it is comparatively cheap and it reaches a better viewers than some types of media.”
One lodge video he shot in Illinois generated over 10 million views and the supervisor reported they have been booked stable for almost six months afterward, Allison mentioned.
It is not work, it is dwelling extra, Allison says about his movies
“I focus on Ohio principally, as a result of I am right here, however I can mainly go wherever,” Allison mentioned. “I’m acknowledged on-line because the Ohio man, however I wish to unfold out a bit bit.
“What I do does not actually really feel like a job,” he continued. “I get to see and do enjoyable issues, and I get to journey. It is fairly superior.
“Basically the model I’ve created is to encourage individuals to get out of the home and expertise all of the enjoyable issues there’s to do in life,” he added.
You could find extra details about Reside Extra at www.livemoreshop.com.